AI brand voice and tone of voice guideYour brand voice.
In every draft, from anyone.
AI writes in a generic voice until you teach it yours. Below is what a brand voice guide for AI needs. Once it's set up, your AI assistant writes and checks every draft against it, whether the writer is your marketing lead, a new hire or an outside agency.
Find the latest brand guide. Paste it into the chat. Explain the tone again. Strip out the hype. Remove the banned words. Check every claim. Send it back to the agency. Or just ask.
Check this email against our brand rules before it goes out.
Paste in any draft, from anyone. Your assistant checks it against your voice, your word list, your approved claims and your disclaimers, and marks each line that's off with a suggested fix. It works the other way too: ask it to write something and it starts from your voice, instead of you fixing the tone afterwards.
Every line that's off, with a fix.
You see what's wrong and why, not a score. The same rules apply to everyone who writes for you, so an agency's draft gets the same check as your own. Images and logos come only from your own library. When your brand changes, we update the rules as part of your monthly care.
What goes in a brand voice guide for AI. Seven parts.
A brand guide written for designers rarely works for AI. AI needs rules it can follow and examples it can copy. If your guide covers these seven things, any assistant, and any new writer, can sound like you.
- 01 Three to five voice traits, with “this, not that”
“Friendly, not chummy. Confident, not loud.” A trait without its opposite is too vague to follow.
- 02 Words you use and words you avoid
Product names spelled your way, the words that sound like you and the ones you never use.
- 03 Approved claims, word for word
What you can say about each product, exactly as approved. AI rewords things; claims are the one place it mustn’t.
- 04 Required disclaimers
Which claims need one, the exact text and where it goes.
- 05 Good examples, and one bad one fixed
Three pieces of real copy you love, plus one that missed and how you’d rewrite it. Examples teach faster than rules.
- 06 Formatting habits
Sentence case or title case, emoji or none, how you use exclamation marks and how you write prices and dates.
- 07 Notes for each channel
How an ad differs from an email or a post, and the length limits for each.
Keep it to a few pages. A short guide that gets followed beats a long one that gets skimmed.
Taste and new claims stay with your team.
Choosing the voice
Your assistant follows your voice; it doesn't choose it. What your brand sounds like is a decision for the people who run it.
Approving new claims
Anything new you want to say about a product goes through whoever approves claims today. Until then, it stays out of every draft.
The final read
A check catches broken rules. A person still reads the draft before it goes out and decides if it's good, not just correct.
Your rules, written down. Then followed every time.
Set up for you as part of the Marketing package, typically in one to two weeks. No technical staff needed: one person who knows how the work flows, plus logins to your apps.
What your assistant learns
Rules we write down with you
Shortcut · for this job
Paste any draft into Brand check. To start from scratch, Email draft writes a marketing email in your voice.
Works with
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How do I teach AI my brand voice?
Write down rules it can follow and give it examples it can copy: voice traits with their opposites, a word list, approved claims and a few pieces of copy you love. Pasting a long brand book into a chat every time rarely sticks. We set your guide up once, so every draft starts from it.
What's the difference between brand voice and tone of voice?
Your brand voice is who you are, and it stays the same everywhere. Your tone is how that voice adjusts to the moment: lighter in a sale email, calmer in an apology. A good guide sets the voice and shows the tone for each channel.
Can our outside agency use it too?
Yes. You choose who gets access, and that can include an outside agency. They sign in as themselves, see only what their role allows and their drafts go through the same brand check as yours.